My Design Process:
The Problem:
These days, most of us are balancing packed schedules, limited energy, and high expectations.
When it comes to planning an event, the pressure to make it look picture-perfect — all while sending invites, keeping track of guests, coordinating details, and staying in touch with everyone — can get overwhelming fast.
A lot of planners end up using a messy mix of tools like spreadsheets, group chats, social media, and RSVP sites, but none of them really work smoothly together.
The Solution:
Event Vibes was created to ease that burden — offering a streamlined, all-in-one solution to simplify planning and bring the joy back to hosting.
A place where planners and coordinators can manage, get inspired, stay organized, collaborate and stay stress-free in a fun and upbeat online environment.
Competitive Analysis:
Discover
I spoke with 6 people over Zoom and Vowel — listening closely as they described the stress, confusion, and chaos that often comes with planning events on their own.
“The most frustrating part of planning
an event is communication”
User Persona # 1
Through a Google search I chose 4 different apps and websites that claimed to be Event Planning/Management
sites to get a better understanding of what was already out there for users.
I was actually quite surprised there were not more “All in One” resources out there.
User Interviews:
“You need a tool that will help you keep yourself organized, whether it be a calendar or a planner. “
After going through my interview transcripts and analyzing my affinity map I was able to develop two
personas based on key findings and pain points that were frequently brought up to establish a few common “problems” and identify priorities for my site moving forward.
